E-Commerce Storefront

Headless e-commerce platform with sub-second page loads, dynamic product catalog, wishlists, and a fully integrated checkout and order management system.

The Challenge

An online retailer was losing customers to slow page loads and a clunky checkout process. Their monolithic platform took 4–6 seconds to load product pages, cart abandonment was at 78%, and the marketing team couldn't update landing pages without developer help.

Our Solution

We rebuilt the storefront as a headless Next.js application with Redis-cached product data for sub-second loads. The new checkout flow is streamlined to 3 steps with Stripe integration, and a CMS-driven product catalog lets the marketing team manage content independently. Wishlists and personalized recommendations round out the shopping experience.

Results

• 65% increase in conversion rate after relaunch
• 12,000+ orders processed monthly
• Page load time dropped from 4.5s to under 800ms
• Cart abandonment rate decreased from 78% to 42%